Programmatic engineering,
simplified.

Video content is an essential revenue driver for digital publishers, but unlocking its full potential requires a sound ad stack and a seamless user experience. Integrating header bidding with video players—especially with playlist functionality—introduces complexities for ad operations and monetization teams. This guide breaks down what publishers need to know to efficiently pair Prebid (the

Ad technology is rapidly evolving, and publishers need tools that allow for real-time decision-making and efficient troubleshooting. Prebid event listeners offer exactly this, giving ad ops teams highly granular monitoring throughout the entire header bidding process. Despite their usefulness, many publishers either underutilize or misunderstand what event listeners can do within Prebid.js setups. In this

Long-form video monetization is complex, especially when dealing with programmatic demand, ad pods, and server-to-server integrations. Many publishers struggle to get the most value out of their video inventory due to technical gaps between their header bidding setup and ad server expectations. Prebid’s Freewheel integration aims to bridge these gaps, allowing publishers to maximize revenue

As data privacy standards tighten across Europe, publishers are pressed to ensure their ad tech stacks handle user consent correctly—or risk revenue and regulatory penalties. The IAB’s Transparency and Consent Framework (TCF) 2.0 brings a new level of granularity and complexity to GDPR compliance, reshaping how publishers use Prebid for header bidding. This article demystifies

Cookies are fundamental to digital advertising, powering everything from audience targeting to frequency capping. For publishers using Prebid.js or Prebid Server, understanding how cookies work isn’t just a technical detail—it’s critical for privacy compliance, user experience, and revenue optimization. As browser privacy standards evolve and user consent becomes mandatory, the way your ad stack handles

Publishers face increasing pressure to maximize ad yield while respecting user privacy and shifting away from cookies. Contextual targeting—leveraging the actual content of a page—has emerged as a crucial strategy, but integrating it with header bidding isn’t always straightforward. The Overtone Real-time Data (RTD) module for Prebid.js aims to close this gap by providing page-level

Precise device information can make or break your advertising revenue, especially with the proliferation of device types and privacy changes impacting user identification. Traditional browser user-agents barely scratch the surface, often missing key details needed for effective targeting and yield management. The WURFL RTD module for Prebid steps into this gap, enhancing every bid request

Header bidding revolutionized ad monetization for publishers, offering more transparency and competition than traditional waterfall setups. However, as tech giants and vendors raced to control the header bidding landscape, a need for unified, unbiased governance became clear. Prebid.org emerged to address this challenge, putting open-source collaboration and publisher interests at the core. This article breaks

Ad monetization is full of technical options, each with its benefits and trade-offs. One approach that often gets overlooked is the Post-Bid setup with Prebid.js. For publishers with limited resources or unique workflow needs, Post-Bid can simplify the tech stack while maintaining access to multiple demand sources. This guide explains what Post-Bid is, how it

Integrating Prebid.js into a website is a critical step for publishers aiming to maximize ad revenue and maintain control over their ad stack. Yet, code examples in official documentation can be difficult to adapt for your own site, leading to mistakes that hurt fill rates or revenue. This guide breaks down the essentials of working

Video ad inventory is more valuable than ever, but unlocking its full revenue potential is complicated. Many publishers struggle with integrating header bidding into their video workflows, often resulting in missed demand or operational headaches. The Prebid Video.js Video Provider bridges this gap by connecting Prebid’s video capabilities with the popular Video.js player. This article