Insights on programmatic advertising, yield optimization, and engineering scaling.
Client-side header bidding is notoriously slow. By moving configuration logic and auction orchestration to edge nodes, we maintained cookie match rates while drastically improving Core Web Vitals. Here is the architecture breakdown.
With third-party cookies deprecated, which identity solutions are actually driving revenue? We analyzed 5 billion impressions to find out.
Autonomous agents can now negotiate PMP deals directly with DSPs. Learn how to configure your first sales agent.
Static floors leave money on the table. See how dynamic ML-based flooring capturing seasonal spikes automatically.
Stop serving 500kb bundles to your users. Best practices for module selection and code splitting.
Why DSPs are cutting off paths and how to ensure your inventory remains prioritizing.
Support for Prebid 8.0, new analytics dashboard, and improved AB testing controls.
Get the latest engineering and yield insights delivered to your inbox. No spam.