Documentation / introduction

Introduction

Bidcliq is the infrastructure layer for modern programmatic advertising. It wraps Prebid.js with a robust, server-controlled environment that handles configuration, analytics, and optimization automatically.

Why Bidcliq?

Traditional header bidding implementation requires manual management of adapter versions, complex build processes, and constant code deployments for simple config changes. Bidcliq abstracts this into a single tag and a dashboard.

Without Bidcliq

  • Manual Prebid.js builds
  • Hardcoded bidder params
  • Client-side timeouts drift
  • Zero visibility into auction errors

With Bidcliq

  • Automated updates & builds
  • Cloud-based configuration
  • Server-side timeout enforcement
  • Real-time auction telemetry